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Published: 11 May 2009

Mass media market 2008 - Preliminary data

The value of the mass media market grew by three per cent in 2008. As in the previous year, the growth was again fastest in Internet (+34 %) and television (+9 %) activities. The overall growth of the electronic mass media market totalled 12 per cent. In printed media the growth was around zero and even in recorded media it only amounted to barely two per cent.

The share of electronic media of the mass media market grew by two percentage points while that of printed media contracted by corresponding two percentage points.

Revenue from subscriptions to pay-TV channels has tripled in television activity since 2005. On the other hand the number of subscriber households to pay television appeared to be settling at around 600,000 in 2008. Consumer spending on pay television amounted to approximately EUR 190 to 200, in other words, almost equalling their combined spending on video recordings and cinema tickets.

According to TNS Gallup, the growth in Internet activity was fastest in online catalogue and search advertising from which advertising revenue went up by 45 per cent.

In printed media the growth figures for newspaper and periodical sales remained modest. The steep decline in advertising that had started in November 2008 could already be seen in the figure on market growth for the whole year. The growth in the revenue of daily newspapers only amounted to around 0.5 per cent while that of magazines of periodicals increased by one per cent. The sales of books at consumer prices declined by a couple of per cent.

Table 1. Mass media market in Finland 2007 - 2008

  2007
EUR
2007 2008
EUR
2008 Muutos %
Million % Million % 2007-08
Daily newspapers (7-4 times a week) 1 061 24,7 1 065 24,1 0,4
Other newspapers (3-1 times a week) 127 3,0 130 2,9 2,0
Free-distribution papers 103 2,4 100 2,3 -2,7
Magazines and periodicals 752 17,5 760 17,2 1,1
Books* 564 13,2 555 12,6 -1,7
Printed advertising material 350 8,2 350 7,9 0,0
Printed media, total 2 958 69,0 2 960 67,0 0,1
Television** 860 20,1 938 21,2 9,1
Radio 49 1,2 53 1,2 7,1
Internet 118 2,8 158 3,6 33,9
Electronic media, total 1 027 24,0 1 149 26,0 11,8
Phonograms 100 2,3 98 2,2 -2,0
Videos (DVD, Blu-ray & VHS) 150 3,5 153 3,5 2,0
Cinemas 53 1,2 58 1,3 8,5
Recorded media, total 303 7,1 309 7,0 1,8
All total 4 288 100 4 418 100 3,0
* Includes also the sales of multimedia recordings (CD-ROMs, etc.) of members of the Organization of the Booksellers' Association of Finland.
** Includes also public service radio.
Source: Statistics Finland, Mass media and cultural statistics

The calculations presented here describe the mass media market at the end user level: for example, the figure on the newspaper market is comprised of retail priced subscription and single copy sales of newspapers, and their revenue from advertising. Overlaps have been eliminated. The figures cover domestic production and imports but not exports.

Source: Mass media and cultural statistics. Statistics Finland

Inquiries: Mr Tuomo Sauri +358 9 1734 3449, joukkoviestimet.tilastokeskus@stat.fi

Director in charge: Ms Riitta Harala

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Last updated 11.5.2009

Referencing instructions:

Official Statistics of Finland (OSF): Mass media statistics [e-publication].
ISSN=2323-6345. 2008. Helsinki: Statistics Finland [referred: 29.3.2024].
Access method: http://www.stat.fi/til/jvie/2008/jvie_2008_2009-05-11_tie_001_en.html