5. Majority of those having innovated products renew their product selection from the perspective of both their enterprise and market

The majority, nearly 90 per cent of those having innovated products said they had introduced to the market such products that are new to their enterprise but similar to those already on the enterprise’s market. This is nearly one-third of all surveyed enterprises.

Slightly fewer, 67 per cent, of those having innovated products reported introducing such product innovations to the market that were also new to their market. Those having launched products new to the market represented one-quarter of all enterprises.

The prevalence of innovation of products with different novelty values is generally very similar in manufacturing and service industries. An enterprise innovating products often introduces to the market both product innovations that are new only to the enterprise and new or improved products that are also new to the enterprise’s market.

Figure 3. Prevalence of product innovations and introduction of new or improved products to the market by novelty value in total industry and services in 2016 to 2018, share of all enterprises

Figure 3. Prevalence of product innovations and introduction of new or improved products to the market by novelty value in total industry and services in 2016 to 2018, share of all enterprises

The combined turnover of enterprises having introduced product innovations to the market in 2016 to 2018 was in manufacturing 72 per cent of the combined turnover of all enterprises in the survey in 2018. In service industries the corresponding share was 58 per cent. Two out of three turnover euros of the surveyed enterprises were thus generated in 2018 in enterprises that made product innovations.

Fourteen per cent of the turnover of those having introduced product innovations to the market – and nine per cent of the combined turnover of all enterprises in the survey – was generated in 2018 from such product innovations introduced to the market in 2016 to 2018 that were new to the enterprises having produced them.

Eight per cent of the turnover of enterprises having introduced product innovations to the market – and five per cent of the combined turnover of all enterprises in the survey – generated in 2018 instead from such product innovations introduced to the market in 2016 to 2018 that were new to the market of the enterprises having produced them.

Figure 4. Share of turnover in 2018 from new or improved products introduced to the market in 2016 to 2018

Figure 4. Share of turnover in 2018 from new or improved products introduced to the market in 2016 to 2018

Of those having launched new or improved products on the market, 78 per cent reported their enterprise had developed product innovations. Over one-half of those having innovated, 56 per cent, had developed product innovations together with other enterprises or organisations. Every fourth of innovators had adapted or modified products originally developed by other enterprises or organisations, and 13 per cent had introduced products to the market that were developed by other enterprises or organisations. In service industries the enterprise developed product innovations itself slightly less often than in manufacturing industries, and innovations were based in service industries more commonly than in manufacturing on products produced by others.

The majority of those having introduced new or improved products to the market in 2016 to 2018 assessed that innovations had met the expectations set for them at least to some extent. Nearly one half, 48 per cent of those having innovated products assessed that expectations connected to innovations had been met by the end of the survey period. Every tenth considered expectations had been exceeded. In all, 30 per cent of innovators felt expectations had been met only to some extent by the end of 2018. Four per cent assessed that expectations had not been met and eight per cent felt that it was too early to assess whether expectations had been met in the survey period.

Further information about product innovations and turnover derived from them by industry and size category

Enterprises’ innovation activity by industry group and enterprise size category
Enterprises’ innovation activity by industry
Enterprises’ innovation expenditure and turnover derived from innovations by industry

Source: Innovation 2018, Statistics Finland

Inquiries: Mervi Niemi 029 551 3263, Heidi Pirkola 029 551 3246, tiede.teknologia@stat.fi

Director in charge: Mari Ylä-Jarkko


Updated 23.4.2020

Referencing instructions:

Official Statistics of Finland (OSF): Innovation [e-publication].
ISSN=1797-4399. 2018, 5. Majority of those having innovated products renew their product selection from the perspective of both their enterprise and market . Helsinki: Statistics Finland [referred: 14.8.2020].
Access method: http://www.stat.fi/til/inn/2018/inn_2018_2020-04-23_kat_007_en.html