7311 Advertising agencies

This class includes the provision of a full range of advertising services (i.e., through in-house capabilities or subcontracting), including advice, creative services, production of advertising material, and buying.

It includes:
- creation and realisation of advertising campaigns:
-- creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media
-- creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc.
-- aerial advertising
-- distribution or delivery of advertising material or samples
-- creation of stands and other display structures and sites
- conducting marketing campaigns and other advertising services aimed at attracting and retaining customers
-- promotion of products
-- point-of-sale marketing
-- direct mail advertising
-- marketing consulting [0]

Includes

[0]

Also includes

[0]

Does not include

- publishing of advertising material, see 5819
- production of commercial messages television and film, see 5911
- production of commercial messages for radio, see 5920
- market research, see 7320
- advertising photography, see 7420
- convention and trade show organisers, see 8230
- mailing activities, see 8219 [0]

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