Mass media market returned to the pre-pandemic level in 2021
Release related to topics:Culture, media and time useDigitalisation
release | Mass media statistics 2021The value of the mass media market was about EUR 3.8 billion in 2021. Compared to the year before, the value of the market grew by 4.9 per cent or EUR 178 million. The data are based on the calculations of Statistics Finland's mass media and cultural statistics.
Mass media market 2019–2021, EUR million (in current prices)
Content is being loaded
Key selections
- The value of the mass media market was about EUR 3.8 billion in 2021.
- The value of the mass media market returned to the pre-Covid level.
- The publishing industry as a whole (incl. newspapers, magazines, books, also electronic publications) grew from the previous year but did not reach the pre-pandemic level.
- Television, radio, online advertising and influencer marketing increased from the year before.
- The audio recording sales, which continued to be lively, were the bright spot of the recording market (incl. audio recordings, video recordings, cinemas).
Database tables
Pick the data you need into tables, view the data as graphs, or download the data for your use.
Updated database tables
Classifications used:
- Mass media
Reference period cycle:
year
Updating frequency:
year
Statistics:
Updated:
Future releases
Content is being loaded
Documentation
Description of the production, used methods and quality of the statistics.
Go to documentation of the statisticsReferencing instructions
Mass media statistics [online publication].
Reference period: 2021. ISSN=2323-6345. Helsinki: Statistics Finland [Referenced: 16.11.2024].
Access method:
Statistical experts
Inquiries primarily
Service email
joukkoviestimet.tilastokeskus@stat.fiKaisa Saarenmaa
Senior Statistician
029 551 3517
Head of Department in charge
Hannele Orjala
Head of Department in charge
029 551 3582