Consumer confidence unchanged and low in June 2025 – very few purchasing intentions

Consumer confidence in areas of residence and population groups

In June 2025, consumer confidence in the economy was very weak in the whole country. Consumer confidence was exceptionally highest in Northern Finland (CCI -7.6) and lowest in Southern Finland outside Greater Helsinki (-10.4). Of the socio-economic groups, self-employed persons were now most optimistic (1.2). In June, the unemployed clearly had the most negative expectations concerning economic development (-21.7).

In June, women’s (-11.2) interpretation of the economic development was still clearly gloomier than men’s (-6.1). More detailed information is available in the figures and database tables.

Consumers' own and Finland's economy

In June, consumers’ estimate of their own economy at present improved slightly compared to May, but was still very weak. Expectations concerning one's own economy in 12 months fell from bright to the long-term average. The views on the development of Finland’s economy remained subdued, although they did brighten slightly in June.

Compared to one year ago, consumers’ views on their own economy altogether improved slightly in June, while expectations concerning Finland’s economy turned clearly gloomier in one year.

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Twenty-seven per cent of consumers thought in June that their own economy was weaker at the time of the survey than one year ago. Twenty-three per cent of consumers regarded their own economy as stronger than in the previous year. In June, two-thirds or 64 per cent of consumers thought that Finland’s economic situation was worse than one year earlier, and only seven per cent saw it as better.

In June, 18 per cent of consumers believed that Finland’s economic situation would improve in the coming twelve months, while 40 per cent of them assumed that our country’s economy would deteriorate. In all, 29 per cent of consumers believed in June that their own economy would improve and 17 per cent feared it would worsen over the year.

Unemployment and its threat

Consumers' expectations concerning the development of the general unemployment situation in Finland remained pessimistic in June. Fifteen per cent of consumers expected that unemployment would decrease over the next year, and over one half, or 56 per cent, believed it would increase.

In June, employed consumers, that is, wage and salary earners and self-employed persons, reckoned that also their personal threat of unemployment or lay-off was fairly high. Five per cent of employed persons believed that their personal threat had lessened and 26 per cent thought the risk had grown. On the other hand, 39 per cent of employed persons felt in June that they were not threatened by unemployment or lay-off at all.

Consumer prices

In June, consumers' estimates of the inflation at the time of the survey and price changes in one year's time remained unchanged and high.

Consumers estimated in June that consumer prices have risen by 5.0 per cent from last year's June and would go up by 4.0 per cent over the next year. Altogether 62 per cent of consumers thought consumer prices have risen much or fairly much over the year, and 54 per cent of them expected prices to rise at least at the same rate over the coming months as well.

Financial situation, saving and raising a loan

In June, the time was still regarded to be very poor for raising a loan and unfavourable for saving as well. Thirty-two per cent of consumers regarded the time favourable for raising a loan and 43 per cent considered saving worthwhile. However, plans to raise a loan were on the usual level in June. Fifteen per cent of consumers were planning to raise a loan within one year.

Consumers' assessment of their own financial situation was similar to the long-term average in June. Still, it was estimated that there would be fewer saving possibilities in the coming months than usual. In June, 57 per cent of consumers had been able to lay aside some money and 69 per cent believed they would be able to do so during the next 12 months.

Spending and intentions to make large purchases

In June, the time was again considered very unfavourable for buying durable goods. Only 13 per cent of consumers thought the time was favourable for making expensive purchases.

Consumers’ intentions to spend money on durable goods within the next 12 months were even lower than before in June. In June, 12 per cent of consumers estimated they would increase and as many as 42 per cent that they would reduce their spending on durable goods over the next 12 months.

In June, clearly fewer consumers than usual considered buying a car during the next 12 months. The same applies to plans to buy a dwelling. In addition, intentions to renovate one’s own dwelling were lower than usual.

In June, only 12 per cent of consumers were either definitely or possibly going to buy a car within the next 12 months. Only 10 per cent of consumers considered buying a dwelling or building a house. Fourteen per cent of consumers were planning to spend money on renovating their home during the next 12 months.

Data set for the statistics

The Consumer Confidence Survey is carried out with a self-filled web questionnaire and by telephone interviews. Answers are mainly given by means of answer options.

In June 2025, a total of 1,235 persons participated in the Survey and the response rate was 57 per cent. The majority, or 79 per cent, of the responses came from the web questionnaire.

The consumer confidence indicator (CCI) is the average of the balance figures of its components: own economy now, own economy in 12 months, Finland's economy in 12 months and own intentions to buy durable goods in the next 12 months.

EU results

The (seasonally adjusted) survey results concerning economic expectations for all EU countries are released monthly on the European Commission website.