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Published: 24 May 2012

Television passed the one billion mark - preliminary data on the mass media market in 2011

Over the 2000s, the growth of the mass media market has hinged mostly on electronic media. The combined turnover of television, radio and web media has doubled. Printed media was in 2011 only barely over the level of 2001 and the recording market dropped last year even slightly under the level at the start of the millennium.

In 2011 the mass media market on the whole remained on level with the year before. The total value of Finland's mass media market was EUR 4.3 billion.

The development of mass media market, 2001=100

Electronic media still grew clearly (+ 7%) in 2011. For the first time, television passed the one billion mark.

Printed media went down by two per cent from the previous year and recorded media by as much as ten per cent. The drop was biggest for video recordings (- 15%).

Mass media market volume in Finland 2010 - 2011

	2010	2011	2011	Change %
	EUR million	EUR million	%	2010-11
Daily newspapers (7-4 times a week)	959	970	23	1
Other newspapers (3-1 times a week)	126	128	3	1
Free-distribution papers	88	93	2	6
Magazines and periodicals	705	680	16	-4
Books1)	571	560	13	-2
Directories & direct mail	298	260	6	-13
Printed media, total	2 747	2 691	63	-2
Television2)	970	1 030	24	6
Radio	55	60	1	10
Media services on the web	213	230	5	8
Electronic media, total	1 238	1 320	31	7
Phonograms	80	77	2	-4
Videos	148	126	3	-15
Cinemas	69	65	2	-5
Recorded media, total	297	268	6	-10
All total	4 281	4 279	100	0
1) Also includes the sales of multimedia recordings by members of the Finnish Book Publishers Association. 2) Also includes YLE public service radio. Source: Statistics Finland, Mass media and cultural statistics

The preliminary calculations presented here describe the mass media market at the end user level: for example, the figure on the newspaper market is comprised of retail priced subscription and single copy sales of newspapers, and their revenue from advertising. Overlaps have been eliminated. The figures cover domestic production and imports but not exports.

Source: Mass media and cultural statistics. Statistics Finland

Inquiries: Tuomo Sauri +358 9 1734 3449, joukkoviestimet.tilastokeskus@stat.fi

Director in charge: Riitta Harala

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Last updated 24.5.2012