Mass media statistics 2023

Mass media market grew marginally in 2023

release

According to Statistics Finland, the value of the mass media market was nearly EUR four billion in 2023. The value of the mass media market grew by 1.7 per cent compared to the previous year.

Key selections

  • The publishing industry as a whole (newspapers, magazines, books) contracted from the previous year. Electronic publications are included.
  • The growth in the television market is particularly explained by the expanded pay television market and the rise in prices.
  • Cinema activities, influencer marketing and audio recording sales also grew clearly from the year before.
  • The figure on sales of video recordings in 2023 is a crude estimate produced by the mass media statistics, because no more detailed record concerning them is available at the moment.

Future releases

Referencing instructions

Mass media statistics [online publication].
Reference period: 2023. ISSN=2323-6345. Helsinki: Statistics Finland [Referenced: 23.6.2026].
Access method:

Contact information

Inquiries primarily

Kaisa Saarenmaa
Senior Statistician
029 551 3517

Head of Department in charge

Hannele Orjala
Head of Department in charge
029 551 3582