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Published: 26 November 2013

Use of social media popular in enterprises

Thirty-eight per cent of enterprises use social media. The most commonly used social media is social networks, used by 34 per cent of all enterprises. Fourteen per cent utilise the media for sharing multimedia and eight per cent of enterprises use blogs or microblogs. The clearly most common purpose of use for social media is to improve the enterprise's image or market products. These data derive from Statistics Finland's survey on information technology in enterprises..

Use of social media in spring 2013, share of enterprises with at least ten employees.

Examined by industry, the use of social media is most common in the indus-try of information and communication, used by 80 per cent of enterprises and least common in the industries of construction, and transport and stor-age, utilised by 21 per cent of enterprises. Among the smallest enterprises, with 10-19 employees, social media was used by 34 per cent, and among the largest enterprises, with more than 100 employees, by 57 per cent.

Of the inquired types of social media, enterprises most generally used social networks, which were utilised by 34 per cent of all enterprises. The media for sharing multimedia were used by 14 per cent, blogs or microblogs by eight per cent and wiki-based knowledge sharing tools by six per cent of en-terprises.

The clearly most common purpose of use for social media was to improve the enterprise's image or market products. Eighty-three per cent of the enter-prises using social media said they used it for that purpose. Responding to customer opinions, reviews or questions in social media was also very com-mon, in 56 per cent of these enterprises. The utilisation of social media ap-pears to be quite diversified in enterprises, because over one-third of the en-terprises using social media also employed it for recruiting employees, col-laboration with business partners or other organisations, involving customers, development or innovation, or exchanging views, opinions or knowledge within the enterprise.

One-third of the enterprises using social media had a formal policy for using social media. Such a policy was most common in the industry of retail trade, used by 47 per cent of all enterprises using social media.

These data were collected with an inquiry in spring 2013 and they apply to enterprises with at least ten employees.

Source: Use of Information Technology in Enterprises 2013, Statistics Finland

Inquiries: Aarno Airaksinen 09 1734 3206, Heidi Pirkola 09 1734 3246, tiede.teknologia@stat.fi

Director in charge: Hannele Orjala

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Updated 26.11.2013