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Published: 31 December 2008

Mass media market 2007

The value of the mass media market grew by around five per cent in 2007. As in the previous year, the growth was again fastest in the Internet (+19%) and in television (+11%).

In television activity the revenue from different distribution channels of pay television (terrestrial + cable + satellite) went up by as much as around 50 per cent. Consumers spent approximately EUR 125 million on pay television services in 2007. According to TNS Gallup, television advertising increased by 8 per cent. TV licence fees to the public service provider YLE (Finnish Broadcasting Company) went up by 5 per cent.

The growth figures for newspaper and periodical sales remained at around 3 to 4 per cent. In terms of euros the annual growth in the sales of books amounted to around 5 per cent.

The growth in recorded media almost halted. In videos the transition to the DVD format no longer boosted sales.

The strong growth of the Internet came form continued growth of online advertising. The sales volumes of online products were still modest. The figures on the Internet include revenues from advertising on the Internet (TNS Gallup statistics on web media advertising, electronic directories and search services), and sales of the online products of members of the Booksellers' Association of Finland.

Table 1. Mass media market in Finland 2005 - 2007

	2005	2006	2007	Change % 2006-07
	EUR million €	EUR million €	EUR million €
Daily newspapers (7-4 times a week)	982	1,027	1,061	3.4
Other newspapers (3-1 times a week)	121	122	127	4.6
Free-distribution papers	102	104	103	-1.2
Magazines and periodicals	710	720	752	4.4
Books*	527	536	564	5.4
Printed advertising material	327	339	350	3.2
Printed media, total	2,769	2,847	2,958	3.9
Television**	733	767	850	10.8
Radio	50	49	49	0.3
Internet	75	99	117	18.6
Electronic media, total	858	916	1,017	11.0
Phonograms	98	99	100	1.0
Videos (DVD & VHS)	144	149	150	0.7
Cinemas	46	52	53	2.7
Recorded media, total	288	300	303	1.1
All total	3,915	4,062	4,278	5.3
* Includes also the sales of multimedia recordings (CD-ROMs, etc.) of members of the Organization of the Booksellers' Association of Finland. The value at consumer prices was some EUR 5 million in 2007.
** Includes also public service radio.
Source: Statistics Finland, Mass media and cultural statistics

The share of electronic mass media of the mass media market grew exceptionally much, or by 1.3 percentage points in 2007. Respectively, the share of printed media contracted by around one percentage point. (Table 2)

Table 2. Shares of different sectors of the mass media market in Finland 2005 - 2007 (%)

	2005	2006	2007
	%	%	%
Daily newspapers (7-4 times a week)	25.1	25.3	24.8
Other newspapers (3-1 times a week)	3.1	3.0	3.0
Free-distribution papers	2.6	2.6	2.4
Magazines and periodicals	18.1	17.7	17.6
Books	13.5	13.2	13.2
Printed advertising material	8.4	8.3	8.2
Printed media, total	70.7	70.1	69.1
Television	18.7	18.9	19.9
Radio	1.3	1.2	1.2
Internet	1.9	2.4	2.7
Electronic media, total	21.9	22.5	23.8
Phonograms	2.5	2.4	2.3
Videos (DVD & VHS)	3.7	3.7	3.5
Cinemas	1.2	1.3	1.2
Recorded media, total	7.4	7.4	7,1
All total	100	100	100
Source: Statistics Finland, Mass media and cultural statistics

The calculations presented here describe the mass media market at the end user level: for example, the figure on the newspaper market is comprised of retail priced subscription and single copy sales of newspapers, and their revenue from advertising. Overlaps have been eliminated. The figures cover domestic production and imports but not exports.

Source: Mass media and cultural statistics. Statistics Finland

Inquiries: Mr Tuomo Sauri +358 9 1734 3449, joukkoviestimet.tilastokeskus@stat.fi

Director in charge: Ms Riitta Harala

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Last updated 31.12.2008