Published: 12 December 2012
Turnover of electronic media doubled since 2001
Over the 2000s, the growth of the mass media market has hinged mostly on electronic media. The combined turnover of television, radio and web media has doubled. Printed media and especially recorded media were in 2011 only barely over the level at the start of the millennium.
The development of mass media market, 2001=100
![The development of mass media market, 2001=100](jvie_2011_01_2012-12-12_tie_001_en_001.gif)
In 2011, growth was weak (+1%) in the mass media market as a whole. The total value of Finland's mass media market was EUR 4.3 billion.
Electronic media still grew clearly (+ 7%) in 2011. For the first time, television passed the EUR one billion mark. Compared to the previous year, the volume of printed media remained unchanged.
Recorded media went down by eight per cent from the previous year. The drop was biggest for video recordings (- 12%).
Mass media market volume in Finland 2010 - 2011, EUR million
2010 EUR mill. |
2011 EUR mill. |
2011 % |
Change % 2010-11 |
|
Daily newspapers (7-4 times a week) 1) | 986 | 1 001 | 23 | 2 |
Other newspapers 1) | 125 | 127 | 3 | 1 |
Free-distribution papers 1) | 78 | 83 | 2 | 7 |
Magazines and periodicals | 705 | 680 | 16 | -4 |
Books 1) | 577 | 581 | 13 | 1 |
Printed directories & direct mail | 298 | 291 | 7 | -2 |
Printed media, total | 2 769 | 2 763 | 64 | 0 |
Television 2) | 970 | 1 028 | 24 | 6 |
Radio | 55 | 60 | 1 | 10 |
Internet advertising | 204 | 221 | 5 | 8 |
Electronic media, total | 1 229 | 1 309 | 30 | 7 |
Phonograms 1) | 80 | 77 | 2 | -4 |
Videos | 148 | 130 | 3 | -12 |
Cinemas | 69 | 68 | 2 | -2 |
Recorded media, total | 297 | 274 | 6 | -8 |
All total | 4 294 | 4 346 | 100 | 1 |
2) Also includes YLE public service radio.
The calculations presented here describe the mass media market at the end user level: for example, the figure on the newspaper market is comprised of retail priced subscription and single copy sales of newspapers, and their revenue from advertising. The figures cover domestic production and imports but not exports.
There is some overlap between internet advertising and newspapers.
Source: Mass media and cultural statistics. Statistics Finland
Inquiries: Tuomo Sauri 09 1734 3449, joukkoviestimet.tilastokeskus@stat.fi
Director in charge: Riitta Harala
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Appendix tables
Updated 12.12.2012
Official Statistics of Finland (OSF):
Mass media statistics [e-publication].
ISSN=2323-6345. Mass media market 2011. Helsinki: Statistics Finland [referred: 17.8.2024].
Access method: http://www.stat.fi/til/jvie/2011/01/jvie_2011_01_2012-12-12_tie_001_en.html