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Appendix table 3. Breakdown of magazine sales 2000 - 2020, per cent

Subscriptions, per cent Single copy sales, per cent Advertising, per cent Total, per cent
2000 59 8 33 100
2001 59 9 32 100
2002 60 9 31 100
2003 61 9 30 100
2004 62 9 30 100
2005 62 8 30 100
2006 62 8 30 100
2007 63 7 30 100
2008 64 7 29 100
2009 69 7 24 100
2010 70 7 23 100
2011 68 7 25 100
2012 70 7 22 100
2013 73 7 20 100
2014 74 7 19 100
2015 74 8 18 100
2016 77 7 17 100
2017 77 7 17 100
2018 76 6 17 100
2019 75 7 18 100
2020 76 8 16 100
The figures are estimates. Source: Statistics Finland/Media statistics

Source: Mass media and cultural statistics. Statistics Finland

Inquiries: Kaisa Saarenmaa 029 551 3517, joukkoviestimet.tilastokeskus@stat.fi

Head of Department in charge: Hannele Orjala

Updated 3.12.2021

Referencing instructions:

Official Statistics of Finland (OSF): Mass media statistics [e-publication].
ISSN=2323-6345. 2020, Appendix table 3. Breakdown of magazine sales 2000 - 2020, per cent . Helsinki: Statistics Finland [referred: 26.10.2025].
Access method: http://stat.fi/til/jvie/2020/jvie_2020_2021-12-03_tau_003_en.html