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Review

Consumers' own and Finland's economy

In September, 32 per cent of consumers believed that Finland’s economic situation would improve in the coming twelve months, while 16 per cent of them thought that the country’s economy would deteriorate. In August, the respective proportions were 34 and 14 per cent and in last year's September, 46 and 9 per cent.

In all, 27 per cent of consumers believed in September that their own economy would improve and only 11 per cent of them feared it would worsen over the year. One month earlier, the corresponding proportions were 29 and 11 per cent, and one year earlier, 27 and 11 per cent.

Unemployment and inflation

Forty-five per cent of consumers expected in September that unemployment would decrease over the year, while only 16 per cent of them believed it would increase. The proportions were 45 and 15 per cent in August and 48 and 16 per cent one year ago.

In September, 31 per cent of employed persons felt that they were not threatened by unemployment at all. Twenty per cent of employed persons reckoned that their personal threat of unemployment had lessened over the past few months, while fewer than recently, that is, 10 per cent thought it had grown.

Consumers estimated in September that consumer prices would go up by 2.0 per cent over the next 12 months. One year ago, the predicted inflation rate was 1.7 per cent and its long-term average is 2.1 per cent.

Saving and taking out a loan

In September, 71 per cent of consumers considered saving worthwhile. The long-term average proportion is 58 per cent. In September, 68 per cent of households had been able to lay aside some money and 79 per cent believed they would be able to do so during the next 12 months.

Seventy per cent of consumers regarded the time good for raising a loan in September. The long-term average proportion is 63 per cent. This September, 14 per cent of households were thinking of taking out a loan next year.

Buying of durable goods

In September, 44 per cent of consumers thought the time was favourable for making major purchases. Intentions to spend money were mostly moderate and at the same level as in the corresponding period last year. Eighteen per cent of households were fairly or very certain to buy a car during the next 12 months. Eight per cent of households considered buying a dwelling. In September, 18 per cent of households were planning to spend money on renovating their dwelling within a year.

Method of the Consumer Survey

The Consumer Survey is a telephone interview survey by means of which it is possible to measure Finns’ images - assessments and expectations - of the general economic development and the financial situation of one's own household, and intentions to make major purchases, save money or take out a loan. In addition, the survey is a tool for finding out how common modern equipment are in households. For the Consumer Survey, answers are given by means of answer options (qualitative survey).

The first Consumer Survey interviews were conducted in November 1987. Until 1991, the survey was carried out twice a year, in May and November. In 1992, the survey times increased to four: the survey months were February, May, August and November. Since October 1995, the Consumer Survey data have been collected monthly on assignment and partial financing of the European Commission .

Sampling and data collection

The population of the Consumer Survey comprises 4.5 million persons aged 15 to 84 and their 2.7 million households in Finland. A sample of 2,350 persons is drawn for the survey for every month. The same sample is also used for the data collection of the Finnish Travel Survey. The target area is the whole country and the respondents of the survey represent the population in Finland, according to age, gender, region of domicile and native language. The interviews are mainly conducted from Statistics Finland's Telephone Interview Centre (CATI), during the first two or three weeks of the month.

In August 2018, in all, 1,104 responses were gained, so the non-response rate of the survey was 53.0 per cent. The non-response rate includes those who refused from the survey or were otherwise prevented from participating, as well as those who could not be contacted. Possible over-coverage (dead, moved abroad etc.) is also included in non-response here.

Weighting

The response data of the Consumer Survey are expanded to the whole population with weighting coefficients. Weighting corrects the effects of non-response and improves the statistical accuracy of the data. The weights are established by using a calibration method (Calmar) and the probability of each observation to be included in the sample. The figures and series presented are not seasonally adjusted.

For more information, see Methodological description .

Source: Consumer Survey 2018, September. Statistics Finland

Inquiries: Tuomas Parikka 029 551 3276, Pertti Kangassalo 029 551 3598, consumer.survey@stat.fi

Director in charge: Jari Tarkoma

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Updated 27.9.2018