The concepts described on these pages are words and expressions used in statistics with a specific, limited meaning. In everyday speech the word may have a different meaning. In connection with each definition you can find information about which sets of statistics use the concept.
If you are looking for statistical figures, go from the definition to the statistics page.
Marketing innovation
A marketing innovation is the implementation of a new marketing method (marketing idea or strategy) that differs significantly from the previous marketing method used by the enterprise and that has not been previously used by the enterprise. A requirement for a marketing innovation is that it involves significant changes in the product design or packaging, product placement, product promotion or pricing.
Seasonal, regular and other routine changes in marketing methods are not considered marketing innovations.
Validity of the definition
- 1 January 2008 - 31 December 2018
Source organisation
- OECD
Jaa