Statistics Finland's visual image and graphic guidelines
Statistics Finland processes the information available from a number of data sources into statistics and data describing our society. It is particularly important for us that the statistics we produce and our activity are reliable. Statistics and data are used to plan our common future and monitor the state and various aspects of society. When communicating about them, we want to arouse interest and generate new insights.
We also want to bring these viewpoints to light in Statistics Finland's visual image.
Reliability and impartiality are the most important aspects of Statistics Finland's activity. That is why the main colour of our visual image is stable dark blue and alongside it we use the colour white that reflects impartiality.
Statistical work is based on data flows and on treatment and processing of data. The data are processed in digital form on various platforms. The colour electrical blue, which is also visible in Statistics Finland's new logo, describes the other side of our steady and long-term work: speedy development, fast data, digitalisation and modernity.
Data flows and Statistics Finland's logo
As a result of the work we do, the many flows of digital data crystallise into data needed by our customers. The movement of data into statistics is visible in Statistics Finland's logo, where the shape of the letter T is formed from data bars akin to a statistical graph. The electric blue bar of the logo symbolises fast data and digitality.
The movement of data flows appears as a dataflow pattern in presentation materials and videos and on top of various larger elements, for example.
Statistics Finland's graphic guidelines will be published later in English.
Logos for web use (RGB)
Statistikcentralen logo rgb (png)
Statistics Finland logo rgb (png)
Tilastokeskus – Statistikcentralen – Statistics Finland logo rgb (png)
If you want more detailed information about Statistics Finland's visual image or some other file format of the logo, please contact us!