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Appendix table 4. Prevalence of marketing and organisational innovations by industry, 2010-2012, share of enterprises

Industry Organisational
innovations		 Marketing
innovations		 Marketing or
organisational innovations		 Product,
process,
marketing or
organisational innovations		 Innovation
activity,
broadly
defined		 All
elements
% % % % % %
Mining and quarrying 5,9 6,3 9,5 28,7 28,7 2,7
Food products and beverages 23,4 30,3 37,4 54,5 54,5 13,7
Textiles 18,3 39,2 44,5 44,5 44,5 10,0
Wearing apparel 24,3 60,2 60,2 69,2 69,2 12,8
Leather and related products 20,0 20,0 20,0 40,0 40,0 20,0
Wood, products of wood, and cork 28,3 28,0 39,7 49,8 51,7 10,0
Paper and paper products 54,9 31,7 54,9 61,7 63,5 18,0
Printing and reproduction of recorded media 31,7 16,0 34,9 54,2 55,9 0,0
Chemicals and chemical products 39,1 30,9 46,4 73,9 77,8 15,1
Rubber and plastic products 32,6 27,3 43,1 73,6 75,5 9,0
Other non-metallic mineral products 19,1 18,1 28,0 42,7 47,9 5,4
Basic metals 24,0 16,9 32,5 53,5 53,5 3,5
Fabricated metal products, except machinery and equipment 22,6 18,7 30,2 47,2 49,7 5,6
Computer, electronic and optical products 61,4 56,7 72,4 85,8 85,8 22,0
Electrical equipment 42,8 42,9 52,8 59,7 60,4 21,4
Machinery and equipment n.e.c. 34,7 32,4 46,3 63,5 68,3 13,9
Motor vehicles, trailers and semi-trailers 16,1 17,3 24,8 56,8 61,8 8,6
Other transport equipment 18,8 39,8 43,9 52,5 67,4 6,5
Furniture 34,0 24,1 36,2 41,7 45,7 10,9
Other manufacturing 16,5 37,5 43,5 57,6 57,6 5,9
Repair and installation of machinery and equipment 26,7 33,1 42,4 53,9 55,1 4,0
Electricity, gas, steam and air conditioning supply 27,6 14,3 29,1 44,3 45,0 1,3
Water collection, treatment and supply 20,5 20,5 20,5 36,4 36,4 12,5
Sewerage, waste treatment 25,8 7,6 28,1 41,5 42,9 1,4
Wholesale trade, except of motor vehicles and motorcycles 32,0 32,7 42,7 51,2 51,6 4,9
Transportation and storage 14,9 10,4 17,9 24,4 26,2 1,5
Postal and courier activities 11,0 7,7 16,6 34,2 34,2 2,0
Publishing activities 41,2 36,5 47,4 58,3 61,1 12,9
Programme production, sound recording and music publishing activities 8,6 24,4 24,4 40,3 40,3 5,3
Programming and broadcasting activities 27,7 60,0 60,0 60,0 60,0 27,7
Telecommunications 42,3 45,9 61,6 79,4 79,4 13,9
Computer programming, consultancy and related activities 47,0 43,5 61,9 75,6 76,8 19,1
Information service activities 43,1 38,4 54,5 60,2 71,6 16,5
Financial service activities 32,4 20,4 38,3 43,9 43,9 3,5
Insurance, reinsurance and pension funding 41,5 26,7 45,3 53,5 57,3 14,2
Activities auxiliary to financial services and insurance activities 45,3 40,6 54,7 75,5 75,5 8,0
Architectural and engineering activities; technical testing and analysis 38,7 27,2 42,2 55,4 58,3 11,5
Scientific research and development 38,9 30,6 54,4 63,2 74,1 8,3
Advertising and market research 41,6 33,9 47,0 56,9 56,9 13,1
All NACE - Total 29,7 26,5 38,4 50,8 52,6 8,2
Manufacturing, total 28,6 26,5 38,3 54,2 56,5 9,2
Services, total 30,7 26,6 38,4 47,9 49,4 7,3

Source: Innovation 2012, Statistics Finland

Inquiries: Mervi Niemi 09 1734 3263, tiede.teknologia@stat.fi

Director in charge: Hannele Orjala

Updated 18.3.2014

Referencing instructions:

Official Statistics of Finland (OSF): Innovation [e-publication].
ISSN=1797-4399. 2012, Appendix table 4. Prevalence of marketing and organisational innovations by industry, 2010-2012, share of enterprises . Helsinki: Statistics Finland [referred: 14.11.2024].
Access method: http://www.stat.fi/til/inn/2012/inn_2012_2014-03-18_tau_004_en.html