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Appendix table 4. Prevalence of marketing and organisational innovations by industry, 2012-2014, share of enterprises

Industry Organisational innovations Marketing innovations Marketing or organisational innovations Product, process, marketing or organisational innovations Innovation activity, broadly defined All elements
% % % % % %
05-09 Mining and quarrying 16.1 7.5 16.1 19.0 21.1 2.9
10-12 Food products and beverages 25.8 33.1 43.4 57.4 57.4 10.0
13 Textiles 61.4 55.8 86.9 86.9 86.9 15.2
14 Wearing apparel 34.9 29.2 37.4 50.8 50.8 12.1
15 Leather and related products 5.3 5.3 10.5 21.1 21.1 0.0
16 Wood, products of wood, and cork 21.9 21.9 28.0 50.7 52.7 9.5
17 Paper and paper products 30.5 42.7 45.5 66.0 67.4 20.5
18 Printing and reproduction of recorded media 31.2 23.2 37.5 46.5 52.9 5.4
19-21 Chemicals and chemical products 23.0 25.8 32.5 74.5 81.5 11.3
22 Rubber and plastic products 30.2 17.7 37.4 62.2 62.2 6.8
23 Other non-metallic mineral products 25.0 25.1 33.7 52.0 57.6 7.9
24 Basic metals 20.1 18.8 31.9 52.7 55.8 7.0
25 Fabricated metal products, except machinery and equipment 34.6 22.0 40.5 56.3 57.7 9.5
26 Computer, electronic and optical products 49.1 61.0 77.3 87.5 88.3 17.9
27 Electrical equipment 45.8 40.0 56.2 70.6 72.2 15.0
28 Machinery and equipment n.e.c. 40.1 34.8 50.3 71.6 74.0 14.7
29 Motor vehicles, trailers and semi-trailers 20.1 23.2 26.0 39.1 39.1 13.5
30 Other transport equipment 27.5 28.9 36.4 43.9 43.9 20.0
31 Furniture 33.9 24.1 35.5 55.9 55.9 10.4
32 Other manufacturing 28.0 35.8 41.5 58.1 58.1 11.4
33 Repair and installation of machinery and equipment 19.0 10.5 26.3 35.5 37.9 0.0
35 Electricity, gas, steam and air conditioning supply 32.4 20.2 43.5 51.0 53.1 3.5
36 Water collection, treatment and supply 18.9 0.0 18.9 21.9 21.9 0.0
37-39 Sewerage, waste treatment 26.5 4.4 26.5 40.2 40.2 0.0
46 Wholesale trade, except of motor vehicles and motorcycles 27.6 34.1 41.5 54.4 55.1 6.6
49-52 Transportation and storage 13.1 9.3 16.7 30.9 32.3 2.5
53 Postal and courier activities 16.5 7.8 16.5 32.2 32.2 7.8
58 Publishing activities 32.3 37.6 39.6 57.1 57.1 16.0
59 Programme production, sound recording and music publishing activities 17.8 21.9 23.9 37.8 37.8 0.0
60 Programming and broadcasting activities 39.3 39.3 39.3 39.3 39.3 26.2
61 Telecommunications 37.7 32.8 43.0 63.2 71.0 22.5
62 Computer programming, consultancy and related activities 50.5 42.1 60.7 79.3 81.1 20.5
63 Information service activities 37.5 41.8 58.4 73.3 73.3 0.0
64 Financial service activities 28.0 22.2 32.6 48.2 48.2 2.7
65 Insurance, reinsurance and pension funding 37.0 35.1 49.8 58.8 69.2 9.5
66 Activities auxiliary to financial services and insurance activities 52.9 34.1 54.9 78.5 80.4 14.5
71 Architectural and engineering activities; technical testing and analysis 34.7 20.6 41.2 53.1 55.0 4.9
72 Scientific research and development 35.1 26.6 40.4 67.6 72.9 3.2
73 Advertising and market research 41.5 34.2 51.2 61.9 61.9 14.2
All NACE - Total 29.7 25.9 38.4 53.8 55.3 8.5
05-39 Manufacturing, total 31.1 26.0 40.2 56.7 58.4 9.6
46, 49-53, 58-66, 71-73 Services, total 28.7 25.8 37.0 51.4 52.8 7.6

Source: Innovation 2014, Statistics Finland

Inquiries: Mervi Niemi 029 - 551 3263, Heidi Pirkola 029 - 551 3246, tiede.teknologia@stat.fi

Director in charge: Mari Ylä-Jarkko

Updated 24.3.2016

Referencing instructions:

Official Statistics of Finland (OSF): Innovation [e-publication].
ISSN=1797-4399. 2014, Appendix table 4. Prevalence of marketing and organisational innovations by industry, 2012-2014, share of enterprises . Helsinki: Statistics Finland [referred: 13.11.2024].
Access method: http://www.stat.fi/til/inn/2014/inn_2014_2016-03-24_tau_004_en.html