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4. Implementation of marketing and organisational innovations in 2012 to 2014

Altogether, 38 per cent of the surveyed enterprises had adopted marketing and organisational innovations in 2012 to 2014. In manufacturing, the share was 40 per cent and in services, 37 per cent. In all, 30 per cent of enterprises reported implementation of organisational innovations, in manufacturing 31 per cent and in services 29 per cent. Twenty-six per cent of enterprises reported marketing innovations, both in manufacturing and in services.

In 2012 to 2014, organisational innovations were mainly directed at business practices, the implementation of which good one-fifth or 22 per cent of enterprises reported. The shares in manufacturing and service industries were 24 and 21 per cent. Twenty per cent of enterprises implemented innovations related to the organisation of responsibilities and decision-making, 18 per cent in manufacturing and 20 per cent in service industries. Thirteen per cent of enterprises reported new organisational practices related to external relations.

Marketing innovations, in turn, were most often related to the implementation of a new tool or method in the sales promotion of products. Eighteen per cent of all enterprises reported innovations, the share being equal in manufacturing and services. Around one in ten enterprises reported innovation activity-related design or packaging, product placement or sales channels and pricing.

Figure 19. Prevalence of implementation of organisational innovations by size category of personnel in 2012 to 2014, share of enterprises

Figure 20. Prevalence of implementation of marketing innovations by size category of personnel in 2012 to 2014, share of enterprises

In 2012 to 2014, the implementation of organisational and marketing innovations was most prevalent in the manufacture of textiles, manufacture of computer, electronic and optical products, in the software industry and in information service activities.

Figure 21. Prevalence of implementation of marketing or organisational innovations by industry in manufacturing in 2012 to 2014, share of enterprises

Figure 22. Prevalence of implementation of marketing or organisational innovations by industry in services in 2012 to 2014, share of enterprises

Source: Innovation 2014, Statistics Finland

Inquiries: Mervi Niemi 029 551 3263, Heidi Pirkola 029 551 3246, tiede.teknologia@stat.fi

Director in charge: Mari Ylä-Jarkko

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Updated 2.6.2016