Table 41. Prevalence of marketing innovations by size category of personnel, 2006–2008, share of enterprises
Industry | Size category of personnel | Marketing innovations | Changes to the aesthetic design or packaging | New media or techniques for product promotion | New methods for product placement or sales channels | New methods of pricing |
% | % | % | % | % | ||
All NACE - Total | 10–49 | 19,2 | 7,3 | 12,5 | 5,0 | 9,7 |
50–249 | 26,3 | 10,8 | 14,7 | 8,3 | 11,9 | |
250– | 42,5 | 19,7 | 25,8 | 17,2 | 22,4 | |
Total | 21,7 | 8,6 | 13,6 | 6,2 | 10,7 | |
Manufacturing | 10–49 | 17,9 | 7,8 | 10,9 | 2,9 | 6,8 |
50–249 | 27,7 | 13,4 | 15,3 | 7,8 | 9,3 | |
250– | 47,8 | 28,7 | 31,6 | 20,6 | 23,4 | |
Total | 21,7 | 10,2 | 13,0 | 4,9 | 8,3 | |
Services | 10–49 | 20,5 | 6,9 | 14,0 | 7,0 | 12,4 |
50–249 | 24,3 | 7,1 | 13,8 | 9,0 | 15,6 | |
250– | 35,2 | 7,6 | 18,0 | 12,4 | 21,1 | |
Total | 21,7 | 6,9 | 14,2 | 7,5 | 13,2 |
Source: Innovation 2008, Statistics Finland
Inquiries: Mervi Niemi (09) 1734 3263, tiede.teknologia@stat.fi
Director in charge: Leena Storgårds
Updated 10.6.2010
Official Statistics of Finland (OSF):
Innovation [e-publication].
ISSN=1797-4399. 2008,
Table 41. Prevalence of marketing innovations by size category of personnel, 2006–2008, share of enterprises
. Helsinki: Statistics Finland [referred: 14.11.2024].
Access method: http://www.stat.fi/til/inn/2008/inn_2008_2010-06-10_tau_043_en.html