Table 43. Objectives of marketing innovations, 2006–2008, importance of objectives, share of enterprises with marketing innovations
| High | Medium | Low | Not relevant | ||
| % | % | % | % | ||
| All NACE - Total | Increase or maintain market share | 66,3 | 26,5 | 5,1 | 2,0 |
| Introduce products to new customer groups | 52,7 | 33,9 | 11,2 | 2,3 | |
| Introduce products to new geographic markets | 23,4 | 29,0 | 32,0 | 15,6 | |
| Manufacturing | Increase or maintain market share | 62,7 | 31,5 | 4,1 | 1,7 |
| Introduce products to new customer groups | 51,2 | 37,1 | 10,5 | 1,3 | |
| Introduce products to new geographic markets | 24,5 | 35,3 | 31,3 | 8,9 | |
| Services | Increase or maintain market share | 69,9 | 21,6 | 6,2 | 2,4 |
| Introduce products to new customer groups | 54,2 | 30,7 | 11,9 | 3,2 | |
| Introduce products to new geographic markets | 22,3 | 22,7 | 32,8 | 22,3 | |
Source: Innovation 2008, Statistics Finland
Inquiries: Mervi Niemi (09) 1734 3263, tiede.teknologia@stat.fi
Director in charge: Leena Storgårds
Updated 10.6.2010
Official Statistics of Finland (OSF):
Innovation [e-publication].
ISSN=1797-4399. 2008,
Table 43. Objectives of marketing innovations, 2006–2008, importance of objectives, share of enterprises with marketing innovations
. Helsinki: Statistics Finland [referred: 22.12.2024].
Access method: http://www.stat.fi/til/inn/2008/inn_2008_2010-06-10_tau_045_en.html