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Table 31. Prevalence of marketing innovations by size category of personnel, 2004-2006, share of enterprises

  Number of
enterprises		 Marketing
innovations		 Changes
to the
design		 Changes
to the
packaging		 New media or
techniques
for product
promotion		 New
marketing
strategy 1)		 New
methods
for product
placement
or sales
channels		 New
methods of
pricing
% % % % % % %
Total 8221 27,6 6,7 5,9 12,0 16,8 6,0 8,5
 
Manufacturing,
 total 2)		 4224 27,4 9,3 7,1 10,9 15,6 4,9 6,6
10 - 19 1554 20,1 5,3 4,0 8,0 11,1 3,4 3,4
20 - 49 1465 26,8 10,1 7,2 9,4 14,1 4,1 6,8
50 - 99 565 32,3 9,1 7,8 13,7 21,0 6,6 9,0
100 - 249 375 34,2 12,6 10,7 12,8 18,3 5,3 5,9
250 - 499 140 44,6 18,8 15,1 20,7 29,6 5,8 17,2
500 - 126 64,7 29,2 22,8 35,6 39,0 22,2 23,1
 
Services,
total		 3996 27,7 4,1 4,5 13,2 18,2 7,1 10,6
10 - 19 1913 22,3 3,4 5,0 11,0 14,8 7,6 8,4
20 - 49 1296 30,3 4,8 4,3 15,2 19,3 5,7 11,4
50 - 99 375 33,8 4,1 3,7 14,4 23,8 8,9 10,8
100 - 249 254 34,2 4,6 1,8 15,2 18,9 7,3 15,3
250 - 499 83 48,5 5,2 6,4 18,0 38,0 9,1 18,3
500 - 75 44,7 5,2 5,5 17,7 31,3 9,0 25,9
1) New marketing strategy to target new customer groups or market segments.
2) Including mining and quarrying, and electricity, gas and water supply.

Source: Innovation 2006, Statistics Finland

Inquiries: Mervi Niemi (09) 1734 3263, tiede.teknologia@stat.fi

Director in charge: Leena Storgårds

Updated 12.12.2008

Referencing instructions:

Official Statistics of Finland (OSF): Innovation [e-publication].
ISSN=1797-4399. 2006, Table 31. Prevalence of marketing innovations by size category of personnel, 2004-2006, share of enterprises . Helsinki: Statistics Finland [referred: 22.12.2024].
Access method: http://www.stat.fi/til/inn/2006/inn_2006_2008-12-12_tau_031_en.html