Table 34. Observed effects of marketing innovations, 2004-2006, share of enterprises with marketing innovations
Degree of observed effect | ||||
High | Medium | Low | Not relevant |
|
% | % | % | % | |
All enterprises | ||||
Increased or maintained market share | 24,9 | 46,5 | 22,9 | 5,7 |
Introduced products to new markets or customer groups | 22,0 | 44,6 | 25,4 | 8,0 |
Increased visibility of products or business | 21,6 | 44,7 | 27,8 | 5,9 |
Improved ability to respond to customer needs | 21,4 | 44,9 | 24,0 | 9,7 |
Improved customer satisfaction | 17,2 | 48,2 | 25,6 | 8,9 |
Other effects | 0,9 | 0,7 | 1,8 | 96,6 |
Manufacturing 1) | ||||
Increased or maintained market share | 24,6 | 41,4 | 26,6 | 7,4 |
Introduced products to new markets or customer groups | 19,6 | 43,6 | 28,4 | 8,4 |
Increased visibility of products or business | 21,6 | 40,3 | 32,0 | 6,0 |
Improved ability to respond to customer needs | 19,8 | 41,2 | 27,3 | 11,7 |
Improved customer satisfaction | 16,6 | 45,7 | 28,9 | 8,8 |
Other effects | 1,3 | 0,9 | 2,7 | 95,2 |
Services | ||||
Increased or maintained market share | 25,2 | 51,8 | 19,0 | 4,0 |
Introduced products to new markets or customer groups | 24,6 | 45,6 | 22,3 | 7,5 |
Increased visibility of products or business | 21,6 | 49,3 | 23,3 | 5,7 |
Improved ability to respond to customer needs | 23,0 | 48,8 | 20,6 | 7,5 |
Improved customer satisfaction | 17,9 | 50,9 | 22,2 | 9,0 |
Other effects | 0,5 | 0,5 | 0,8 | 98,1 |
Source: Innovation 2006, Statistics Finland
Inquiries: Mervi Niemi (09) 1734 3263, tiede.teknologia@stat.fi
Director in charge: Leena Storgårds
Updated 12.12.2008
Official Statistics of Finland (OSF):
Innovation [e-publication].
ISSN=1797-4399. 2006,
Table 34. Observed effects of marketing innovations, 2004-2006, share of enterprises with marketing innovations
. Helsinki: Statistics Finland [referred: 14.11.2024].
Access method: http://www.stat.fi/til/inn/2006/inn_2006_2008-12-12_tau_034_en.html