Table 8. Prevalence of marketing innovations by size category of personnel, 2006–2008, share of enterprises
Marketing innovations |
Changes to the aesthetic design or packaging |
New media or techniques for product promotion |
New methods for product placement or sales channels |
New methods of pricing |
|
% | % | % | % | % | |
Total | 22 | 9 | 14 | 6 | 11 |
Manufacturing, total 1) | 22 | 10 | 14 | 5 | 9 |
10 - 19 | 15 | 4 | 10 | 2 | 8 |
20 - 49 | 23 | 12 | 14 | 4 | 7 |
50 - 99 | 26 | 13 | 15 | 8 | 6 |
100 - 249 | 30 | 14 | 17 | 7 | 12 |
250 - 499 | 39 | 18 | 24 | 12 | 13 |
500 - | 64 | 44 | 44 | 30 | 35 |
Services, total | 21 | 7 | 14 | 7 | 13 |
10 - 19 | 17 | 6 | 12 | 6 | 9 |
20 - 49 | 25 | 8 | 18 | 8 | 16 |
50 - 99 | 20 | 7 | 12 | 7 | 12 |
100 - 249 | 31 | 7 | 18 | 12 | 20 |
250 - 499 | 36 | 7 | 18 | 14 | 22 |
500 - | 34 | 9 | 19 | 12 | 21 |
Source: Innovation 2008, Statistics Finland
Inquiries: Mervi Niemi (09) 1734 3263, tiede.teknologia@stat.fi
Director in charge: Leena Storgårds
Updated 17.3.2010
Official Statistics of Finland (OSF):
Innovation [e-publication].
ISSN=1797-4399. 2008,
Table 8. Prevalence of marketing innovations by size category of personnel, 2006–2008, share of enterprises
. Helsinki: Statistics Finland [referred: 14.11.2024].
Access method: http://www.stat.fi/til/inn/2008/inn_2008_2010-03-17_tau_008_en.html