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Table 8. Prevalence of marketing innovations by size category of personnel, 2006–2008, share of enterprises

  Marketing
innovations
Changes
to the
aesthetic
design or
packaging
New media or
techniques
for product
promotion
New methods
for product
placement or
sales channels
New methods
of pricing
% % % % %
Total 22 9 14 6 11
Manufacturing, total 1) 22 10 14 5 9
10 - 19 15 4 10 2 8
20 - 49 23 12 14 4 7
50 - 99 26 13 15 8 6
100 - 249 30 14 17 7 12
250 - 499 39 18 24 12 13
500 - 64 44 44 30 35
Services, total 21 7 14 7 13
10 - 19 17 6 12 6 9
20 - 49 25 8 18 8 16
50 - 99 20 7 12 7 12
100 - 249 31 7 18 12 20
250 - 499 36 7 18 14 22
500 - 34 9 19 12 21
1) Including mining and quarrying (05–09), electricity, gas, steam and air conditioning supply (35), water supply; sewerage, waste management and remediation activities (36–39).

Source: Innovation 2008, Statistics Finland

Inquiries: Mervi Niemi (09) 1734 3263, tiede.teknologia@stat.fi

Director in charge: Leena Storgårds


Updated 17.3.2010

Referencing instructions:

Official Statistics of Finland (OSF): Innovation [e-publication].
ISSN=1797-4399. 2008, Table 8. Prevalence of marketing innovations by size category of personnel, 2006–2008, share of enterprises . Helsinki: Statistics Finland [referred: 29.3.2024].
Access method: http://www.stat.fi/til/inn/2008/inn_2008_2010-03-17_tau_008_en.html