Table 35.Enterprises indicating high or medium effects of marketing innovations by size category of personnel, 2004-2006, share of enterprises with marketing innovations
Number of enterprises |
Increased or maintained market share |
Introduced products to new markets or customer groups |
Increased visibility of products or business |
Improved ability to respond to customer needs |
Improved customer satisfaction |
Other effects | |
% | % | % | % | % | % | ||
Total | 2265 | 71,4 | 66,6 | 66,3 | 66,3 | 65,4 | 1,6 |
Manufacturing, total 1) |
1159 | 66,0 | 63,2 | 61,9 | 61,0 | 62,3 | 2,1 |
10-49 | 704 | 64,7 | 64,0 | 60,9 | 56,8 | 61,1 | 2,7 |
50-249 | 311 | 64,9 | 59,4 | 60,0 | 67,0 | 61,4 | 0,9 |
250- | 144 | 74,7 | 67,5 | 71,0 | 68,9 | 69,9 | 2,2 |
Services, total | 1107 | 77,1 | 70,2 | 70,9 | 71,9 | 68,8 | 1,0 |
10-49 | 820 | 81,1 | 73,6 | 75,1 | 74,6 | 70,9 | 1,1 |
50-249 | 214 | 69,2 | 61,0 | 61,3 | 65,4 | 65,6 | 0,5 |
250- | 73 | 55,3 | 58,8 | 53,0 | 60,5 | 54,5 | 1,4 |
Source: Innovation 2006, Statistics Finland
Inquiries: Mervi Niemi (09) 1734 3263, tiede.teknologia@stat.fi
Director in charge: Leena Storgårds
Updated 12.12.2008
Official Statistics of Finland (OSF):
Innovation [e-publication].
ISSN=1797-4399. 2006,
Table 35.Enterprises indicating high or medium effects of marketing innovations by size category of personnel, 2004-2006, share of enterprises with marketing innovations
. Helsinki: Statistics Finland [referred: 22.11.2024].
Access method: http://www.stat.fi/til/inn/2006/inn_2006_2008-12-12_tau_035_en.html